1. Know your goals First of all, you need to think about your marketing and communication goals. Social media is essential, but it must be part of something bigger. You need to think about your long and short-term goals that can increase market presence, visibility, sales or even launch your business. Knowing these goals will…
Everyone can start a basic Social Media plan knowing a few points about your business, competitors, target, and what to say in each social media channel. I’ve worked with clients of different sizes, and for all of them, I’ve reinforced the importance of a social media plan before publishing on any channel. I know that…
Everyone can start a basic Social Media plan knowing a few points about your business, competitors, target, and what to say in each social media channel. I’ve worked with clients of different sizes, and for all of them, I’ve reinforced the importance of a social media plan before publishing on any channel. I know that…
Why you should be using Google Analytics Google Analytics doesn’t just provide you with great website insights, it’s incredibly valuable to the commercial success of your business in terms of insight. Google Analytics is a web-based platform which allows any business to collect and analyse information about everything from how the user arrived at a…
By: Adam Colgate On your mark, get ready, go! In the simplest of terms, that is how you start a business and then run like crazy to not only cross the finish line, but win the race. Starting your own business could be a life-long dream, a family endeavor, or even a short term experiment….
TARGET AN INSANELY SPECIFIC AUDIENCE MAKE SURE YOUR VISUALS STAND OUT CREATE SHORT, ENTICING VIDEO POSTS USE EYE CONTACT IN YOUR IMAGES TO DIRECT ATTENTION POST IMAGES OF DOGS ACTING LIKE HUMANS OR BABIES ACTING LIKE ADULTS TARGET THE LEADS YOU ALREADY HAVE ON FACEBOOK CLONE YOUR MAIN REVENUE-GENERATING AUDIENCE HUMANIZE YOUR BRAND WITH FUN…
Why you should be using Google Analytics Google Analytics doesn’t just provide you with great website insights, it’s incredibly valuable to the commercial success of your business in terms of insight. Google Analytics is a web-based platform which allows any business to collect and analyse information about everything from how the user arrived at…
Learn how to sell on Instagram According to Yotpo Instagram data, 72% of customers believe that seeing Instagram images of a product increases their chances of buying it. The same research revealed that as many as 38% of customers said that they frequently buy products that they see on Instagram. That means that it’s up…
Why should my startup have a social media strategy? Do you even know what is a startup? A startup is an organization searching for a repeatable and scalable business model. It’s meant to grow and grow fast. The first obvious reason to do social media is to avoid your startup to fail. You might have…
This first tip is perhaps the most important of all When it comes to boosting sales with data, you can’t just come into Google Analytics, run 20 reports and instantly increase sales. It doesn’t work like that, unfortunately. Checking data for the sake of “crunching numbers” and checking data is a waste of time. Before…