TARGET AN INSANELY SPECIFIC AUDIENCE MAKE SURE YOUR VISUALS STAND OUT CREATE SHORT, ENTICING VIDEO POSTS USE EYE CONTACT IN YOUR IMAGES TO DIRECT ATTENTION POST IMAGES OF DOGS ACTING LIKE HUMANS OR BABIES ACTING LIKE ADULTS TARGET THE LEADS YOU ALREADY HAVE ON FACEBOOK CLONE YOUR MAIN REVENUE-GENERATING AUDIENCE HUMANIZE YOUR BRAND WITH FUN…
Why you should be using Google Analytics Google Analytics doesn’t just provide you with great website insights, it’s incredibly valuable to the commercial success of your business in terms of insight. Google Analytics is a web-based platform which allows any business to collect and analyse information about everything from how the user arrived at…
Learn how to sell on Instagram According to Yotpo Instagram data, 72% of customers believe that seeing Instagram images of a product increases their chances of buying it. The same research revealed that as many as 38% of customers said that they frequently buy products that they see on Instagram. That means that it’s up…
Why should my startup have a social media strategy? Do you even know what is a startup? A startup is an organization searching for a repeatable and scalable business model. It’s meant to grow and grow fast. The first obvious reason to do social media is to avoid your startup to fail. You might have…
This first tip is perhaps the most important of all When it comes to boosting sales with data, you can’t just come into Google Analytics, run 20 reports and instantly increase sales. It doesn’t work like that, unfortunately. Checking data for the sake of “crunching numbers” and checking data is a waste of time. Before…
Don’t Let Keyword Stuffing Kill Your SEO. Here’s How to Avoid It. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword…
What is Facebook reducing organic reach Organic reach is the number of people who had an unpaid post from your Page enter their screen, and paid reach is the number of people who had a paid post from your Page enter their screen. If your post reaches someone through both paid and organic distribution, they’re…
Create a storyboard for a 30-second ad for a product or service from the business. Sketch this out on paper, or use a storyboard tool or template such as Studiobinder. Consider the video’s call to action (CTA). What do you want the audience to do when they’ve watched the video? For example, do you want…
Challenge #1 Social video surges ahead— but we’re approaching saturation. If you’re not creating social videos or using social video ads, you’re already far behind. Forty-six percent of respondents in our annual customer survey say they’re already implementing social videos, with another 26 percent planning to implement in 2018. In 2017, social video advertising spending leaped…
Which type of Brand are you Disruptive Brand — Challenges the current ways of doing things and introduces new concepts that substantively change the market Conscious Brand — Is on a mission to make a positive social or environmental impact or enhance people’s quality of life Service Brand — Consistently delivers high-quality…