Why you should be using Google Analytics
Google Analytics doesn’t just provide you with great website insights, it’s incredibly valuable to the commercial success of your business in terms of insight.
Google Analytics is a web-based platform which allows any business to collect and analyse information about everything from how the user arrived at a business website, how long they stayed, what they did whilst on the website, number of referrals from social media platforms as well as offering lots of additional information about your audiences profiles such as age and gender.
Marketing Campaign Optimisation
By understanding what works and what doesn’t, you can be sure to invest your time optimising the right marketing campaigns, and disregarding those that don’t work.
Website Usability Reports
By understanding how visitors use your website, you can determine where your website falls down in satisfying those users. Through to understanding in-depth content analysis, so that you are aware of what type of content users are looking for on your website and what they are engaging with.
The Conversions Behaviour and reports
This reports helps determine which steps of your conversion process require additional optimisation. Using the behaviour reports you can determine which pages users engage with the most, how long they stay on the pages and where they went next, so that you know those with sub-optimal engagement require further investment..
Target Audience Identification
As a business you should have an idea of your targeted audience, but the Audience reports within Google Analytics allow you to determine whether or not your perception is correct. This information includes elements such as user locations, age, gender and even interests.
By understanding what works and what doesn’t in terms of events management, marketing campaigns from the analysis suggested above, you can easily determine where best to invest further budget.