Why should my startup have a social media strategy?
Do you even know what is a startup? A startup is an organization searching for a repeatable and scalable business model. It’s meant to grow and grow fast. The first obvious reason to do social media is to avoid your startup to fail. You might have heard that, in the 3rd quarter of 2017, Facebook has reached 2+ billion monthly active users while Instagram reached 700 million, Snapchat 350 millions, Twitter 320 million, LinkedIn 500 million and Pinterest 150 million average monthly active users. Most marketers will tell you that a social media strategy is crucial for your startup. The issue is that many entrepreneurs have technical background and don’t see marketing or growth hacking as a serious tool. Social media is the top channel to get your startup discovered. Whether you are building a startup from scratch or you have a more advanced business, social media needs to be part of your marketing strategy. Don’t miss out this opportunity. How to create a social media plan https://demonrumarketing.co.uk/2018/01/22/how-to-create-a-social-media-plan-in-2018/
Which social media channels should your startup use?
Be careful to not use all social media channels simultaneously. You need to use the ones where your target is. Each social media has its particularities and your target might be using Facebook but not Instagram, Twitter or SnapChat. It is primordial for you to know your target in order to choose which social media channel you should be using. To know more about social media, your can check social media demographics.
Social media marketing has huge potential to drive traffic, get new leads and increase sales. There are many ways to promote your content on social media. But, with a lack of understanding and without effective tools and tactics, you’ll struggle to get results. It’s also important to notice that each social media has its own particularities (The message should still be consistent by taking in consideration image sizes, best times for posting…)
Using social media marketing will improve your brand recognition, make your voice heard and connect you with your potential users. Word-of-mouth is known as being the most effective channel to get new customers. You have to picture social media as word-of-mouth on steroids.
Having a social media strategy for your startup will make you connect with potential and current users in a more personal way. If you do it right, you will build brand loyalty and create more leads and sales. Social media do and do’ts https://demonrumarketing.co.uk/2017/09/11/social-media-dos-and-dont/
Define your message and identity
In order to reach the right audience, you should have a relevant identity. If you are in the banking industry, have a professional profile picture and post about FinTech, BlockChain or funding; if you are in the sport industry, talk about sports… This might seem obvious for most but a lot of people use social media in the wrong way and don’t deliver the right message, image or branding.
If you want a successful Instagram marketing strategy, Facebook, Twitter, Pinterest or else, it’s key that you define your identity.
Engage and interact with your potential or existing users
You need to interact by following potential users on social media, posting interesting and relevant content, sending discounts, reposting content from others, answering your followers or commenting on their posts. You should also be interacting and joining conversations on social media with people who may need your products or services. Staying active on social media will allow you to get direct answers and feedbacks about your startup, idea or concept.