This first tip is perhaps the most important of all
When it comes to boosting sales with data, you can’t just come into Google Analytics, run 20 reports and instantly increase sales.
It doesn’t work like that, unfortunately.
Checking data for the sake of “crunching numbers” and checking data is a waste of time.
Before stepping into Google Analytics, you should have specific action items that you want to address.
Real tasks on a list that you can cross off once you locate the right data.
Ask yourself a few key questions before proceeding with any use of Google Analytics.
Here are a few questions that I ask myself before ever opening Analytics:
- What specific bottleneck am I investigating? For example, cart abandons or drop-offs in CTA engagement.
- What metrics do I need to look at to understand this bottleneck?
- How can I monitor and improve it through potential data?
Once you have a specific idea in mind as to where to start, you can utilize the following tips.
Otherwise, you’ll get caught up in random reports and triple your time spent on analytics, which nobody wants to do.
Ready for tip two?
Get emailed versions of your top reports
One of the biggest problems with Google Analytics is the time it takes to extract useful data.
You can sift around for hours at a time trying to locate something that could help you boost conversions or sales.
The upside of a platform that allows for deep customization and hundreds of stock reports also presents a serious downside in complexity and creates an Ikea-esque maze of information.
Instead of browsing Analytics for hours on end to locate data that can help you increase sales, create custom reports.